A place where everyone can feel special.

De Bijenkorf is more than a department store. Its history, ambiance and collection of luxury brands make it truly unique. In our new collaboration with de Bijenkorf and the digital wizards over at the Ambassadors, we show that it’s a place where everyone can feel special. Everyone? Yes, everyone.

Dawn is SAN’s Agency of the Year.

'This year’s success is fueled by continued growth and best in class work.' At the SAN night our clients won no less than 4 SAN Accent awards (3x Eneco, 1x Micropia). As the cherry on top, we received a massive cube for becoming Agency of the Year. Just goes to show, the secret to being a good agency is having great clients. So a big, big thank you to all of them.

Hi, we’re Dawn. We create momentum, impact and culture on behalf of brands.

‘Don’t make people want stuff, make stuff people want’ has been our mission since the dawn of Dawn, and it continues to keep us sharp today and for the future. Scroll down to see our latest highlights or read all about us here.

Let your moustache do the talking.

A real man can mount his own fire detectors. He also can connect these smart ones to his Toon®. And thus makes his house a safer place for his family. Only men can fix that? Or are women also capable of being ‘the man of the house’. Watch our latest for Eneco.

Always trust your inner voice.

Our recent campaign for beer brand Swinckels' is part of a new way of media thinking; it’s an editorial podcast campaign sharing creative leaders’ deepest thoughts, i.e. their ‘Inner Voices’, on all channels. Hear more

Truth well told.

Nothing beats a real story. Together with Zorg en Zekerheid, an independent (that’s why we like them so much ☺) health insurance company, we avoided hollow advertising promises and dug deeper for real stories. Watch the series so far.

The launch of a movement: Buy The Change.

Together with our long-time client Triodos Bank, we developed a new service. A digital guide that helps consumers spend their money differently.

Buurman & Buurman & Toon®.

Buurman & Buurman (Pat & Mat), everybody knows and loves them. In our new campaign for Eneco, the two clumsy friends discover in their own unique way the many possibilities of Toon®, the smart thermostat. If they can do it, anybody can. See them in action.

Reintroducing the biggest labor union in the Netherlands.

We launched a new campaign and communication strategy for the biggest trade union in the Netherlands, to express its mission and relevance, and attract new members. Read the full story.

Micropia awarded most innovative museum.

Micropia recently won the prize for most innovative and groundbreaking museum in Europe. Read more.

Welcome in the new world.

Eneco is a leader in the field of renewable energy. With a strong drive to innovate and push the energy transition forward. But how do you get the larger audience just as excited about this revolution? See it here.

The DAS Recordings.

Real stories, real people, real conversations. Those are the ingredients for a new campaign for DAS, one of the biggest legal companies of Europe. See them here.