David on creativity in Volkskrant Magazine.

17.04.2018 × Volkskrant Magazine

'Sometimes you need to work your ass off and sometimes brilliant ideas come to you while showering: eight creatives about their creativity.'

In this weekend's Volkskrant Magazine special, dedicated to design and the ADCN awards, Dawn creative director David Snellenberg shared some insight into his brain and how creativity comes to him. 'The best ideas arise when you think you're empty, when you're walking the dog or when you're showering. Right when you forget what you are doing, ideas start to arise - pop, pop, pop.'

Photography by Valentina Vos.