Dutch newspaper de Volkskrant decided to shine a positive light on teachers in their educational special. Six creative agencies were asked to come up with a slogan.
Our slogan 'Who's that person preparing my kid for the future?' is a play on a famous SIRE campaign on fatherly presence during childhood. It celebrates how scoolteachers don't simply transfer information, but how they are essential parts of kids' upbringings. We all should be aware of that. And thankful too.