Swinckels' Inner Voice is the most watched ad on YouTube.

25.01.2018 × YouTube

"Who says you need to make videos shorter and shorter to get people's attention?"

Over 1,000,000. That's how many views you need to become the most watched commercial of the year (2017) on YouTube, and we did it. With Morgan Freeman's help we made a not-so-short cinema commercial: 87 seconds to be precise. It showcases what it means to listen to your Inner Voice, and proves that not all media rules ring true: the video has one of the highest played to 100% rates too. Hats-off to our favourite family brewery Swinckels' for making the leap with us.

The most watched commercial of the year

Proof