Triodos Bank wants to be a ‘financier of change’. That’s what we want to convey and contribute to with each campaign. This time, we wanted to give people a wake-up call: Challenge them to rethink their role in the economy. At the heart of our concept was the online platform 5dingen.org (5things.org) where we debunked popular misconceptions about the economy. We kicked off with a provocative film ‘The Boiling Frog Myth’ for TV, online, and cinema. We followed this with a second teaser for 5dingen.org, reinforced with radio, online ads, DM, and social media, making the bank and its opinions a talking point.
Our work for Triodos bank has won awards both for effectiveness (Golden Effie) as well as for creativity and innovation (ADCN).