How a tiny frog caused a huge stir.

Triodos Bank wants to be a ‘financier of change’. That’s what we want to convey and contribute to with each campaign. This time, we wanted to give people a wake-up call: Challenge them to rethink their role in the economy. At the heart of our concept was the online platform ( where we debunked popular misconceptions about the economy. We kicked off with a provocative film ‘The Boiling Frog Myth’ for TV, online, and cinema. We followed this with a second teaser for, reinforced with radio, online ads, DM, and social media, making the bank and its opinions a talking point.

Our work for Triodos bank has won awards both for effectiveness (Golden Effie) as well as for creativity and innovation (ADCN).





Case film

Making of