There's 'regular' pilsner and there's 'superior' pilsner like Swinckels’. But how do you convince the Netherlands that Swinckels’ is top of the bill? Well, you let the finest connoisseurs in the country convince them; that tasting is about more than using your taste buds. It’s the combination of your senses, memories, and a good dose of intuition. That’s why we made hyper visual social ads that make you thirsty for more.