Masterpeace is a foundation that initiates and supports peace campaigns in conflict areas. Worldwide there are around 200,000 peace warriors involved. According to Ban Ki-moon and Desmond Tutu it is: “the most innovative movement of this day and age.”

Dawn developed a communication strategy and concept for this grassroots movement, including an international campaign, film and website. This was done in association with production house Bonkers and many Nelsons worldwide.