Everybody can be a Nelson.

Masterpeace is a foundation that initiates and supports peace campaigns in conflict areas. Worldwide there are around 200,000 peace warriors involved. According to Ban Ki-moon and Desmond Tutu it is: “the most innovative movement of this day and age.”

Dawn developed a communication strategy and concept for this grassroots movement, including an international campaign, film and website. This was done in association with production house Bonkers and many Nelsons worldwide.

TV and online video


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