Humour and health go hand in hand.
We continued the campaign by giving Rob a sequel. In "season two" he's too busy with the new baby to keep up his healthy habits. He tries getting back on the horse, leading to sitcom-level hijinks.
He attempts to keep up with his spandex-clad mates, ventures into the world of healthy foods that are only so-so and tries to beat the unbeatable chaos with a self-help book. In the end, he learns a valuable lesson: small steps count. Because Zilveren Kruis believes that living a more healthy life should also be fun.