Identity-driven elements in design and language
The new positioning and vision also forms the basis for key elements; from terms like ‘the big picture of health’ and ‘everything counts’ to the Zilveren Kruis logo turned into a visual device. This way all channels and all assets are completely aligned.
All aspects of health
The campaign consists of a central film and a set of snippets that highlight the many aspects and stories around health. Through a social campaign made in collaboration with Yune and an online tool by Greenberry we also showcase the small steps you can take for a healthier life.