De Persgroep is the Netherlands' largest media brand, with over twelve hundred journalists working at newspapers, radio stations and magazines. People who investigate, check and double check what they write. Something that is increasingly relevant to both the public and advertisers in this time of fake news and clickfarms. To show just how important it is to ‘keep things real’, we created a deepfake video where Donald Trump, Mark Zuckerberg and Richard Nixon declare their undying love for quality journalism.