Triodos is the most sustainable bank in the world (said the Financial Times in 2009), and at the same time its most unknown. To change that we translated the soul of Triodos into a call to the people: Follow your Heart. Use your Head. Two contradictory terms, apparently, that Triodos so cunningly unites: banking through feeling and mind. Follow your Heart. Use your Head, is an internal and external compass for all activities of the organisation.