Our latest campaign for Swinckels' is part of a new way of media thinking; it’s an editorial podcast campaign sharing creative leaders’ deepest thoughts, i.e. their ‘Inner Voices’, on all channels. For the kick-off we’ve asked the perfect voice: Morgan Freeman. He has the ultimate voice, a voice that has inspired many generations. In this campaign we’ve combined mass media impact with targeted, more specific content, which we think is one of today’s biggest challenges in the world of advertising.