Can you claim a day?

We rebranded Sargas, a large recruitment agency, to Maandag (Monday). A provocative name for a modern-day labour brand because Monday is the most hated day of the week by most people. That gave us a new mission: Let’s make Monday the most powerful and likeable day of the week.

We created a new brand, a new mission, and a new outlook. Our work on Maandag has won awards for effectiveness (Golden Effie) as well as for creativity and innovation (ADCN).

Case film

TV campaign, introduction

Print campaign

Identity

TV commercial teaser 5"

TV commercial teaser 5"

TV commercial teaser 5"

TV commercial teaser 5"