Listen to the future.
Together with our friends from Halal, we created a campaign for the 50th anniversary of the Dutch Ad Council, SIRE, celebrating the way in which Dutch 17-year olds look at the future. We gave the microphone to 17-year olds who enthusiastically told us and the rest of the Netherlands their vision on the future of integration, healthcare, climate change, culture and more subjects.
With Halal's dreamteam consisting of Anna van ‘t Hek, Caroline Koning & Lotte van Raalte we brought to life a mini-documentary, TVC and various OOH and social media elements. Our interviews formed the backbone of the campaign, and introduced the country to the teens who also appeared in main stream media like TV shows and also shared their dreams, hopes and ideas in newspaper interviews.