How does a sustainable bank like Triodos Bank reach a new generation of conscious consumers? And how do you make sure enough capital flows in to successfully work on your mission of ‘financing sustainable change?'
In the middle of the crisis, there was one bank whose message went viral and which was embraced by a new audience. Since the credit crisis, banks face enormous challenges. The public no longer takes what financial institutions say at face value. Triodos Bank’s mission is to create positive change. What if we use communication to do exactly that? Inspire people to be the change they want to see in this world? That is a message people will connect with.
Our work for Triodos bank has won awards both for effectiveness (Golden Effie) as well as for creativity and innovation (ADCN).