Street Couture.

De Bijenkorf asked us to help them develop a campaign for their new spring/summer collection.
A collection that is inspired by street style.
We created Street Couture. A campaign in which high and low culture collide. With no rules, right or wrong.
Together with the talented and outspoken photographer Lois Cohen we brought this collection to life.

Photography by Lois Cohen

Street Couture in the street

Dutch fashion influencer Anna Nooshin took the street couture concept to NYFW.

Street Couture coming to life during the Bijenkorf Fashion Show.

A campaign video made during the photo shoot