The most viewed ad ever made.

After ten years Pathé was ready for a new pre-movie-program. At a cinema like Pathé you can easily make your day exciting. Or romantic, freaky, adventurous or silly. Movies have the power to summon almost any emotion. Those emotions and movie genres were the basis for our leaders and bumpers.
And we’ve made them all: a big main leader, a phone-on-silent-bumper, a trailer-bumper and even a 3D-bumper. The new program is shown right before every movie in 27 cinemas throughout the Netherlands for the next ten years.

The big main leader