Eneco has the mission to help everyone join the transition to clean and sustainable energy, no matter their budget or their situation. To help them share that mission we built a campaign around the big transition with 'Heel Nederland Schakelt Om': showing just how easy change can be and how easy it can be to make sustainable choices yourself.
In the kick-off film we showed just how good the Dutch are and have always been at change. We superimposed famous 1950s Dutch evergreen 'Ons Dorp' (Our Village) lyrics over today's Netherlands: diverse and sustainable.
To showcase the ease with which consumers can make the transition we designed a switch device that comes to life in all levels of Eneco's story, from campaign to product.