Car ads often use the wide, open road to give that sense of freedom that comes with driving a car. But is that the common reality of driving? We thought: What the hell, let’s not show a car at all.
It’s all about showing the vibe. That sense of relief you get when you’ve ticked a box. And how nice is it when you can do that soaking in the tub, mid-meditation, or without skipping a single bounce on your trampoline?
With a good portion of LeasePlan’s customers being business owners, we also made a video aimed specifically at them. The dry sense of humour from the campaign was the perfect vehicle to tailor the carefree proposition to the specific wishes of this target audience.