Social and cultural differences seem to be growing all over the world, and in the Netherlands too. At the same time tech and media are focussing on reaching more people, which results in widening the gap.
That's why BNNVARA - one of the biggest Dutch public broadcasters - is taking a position. Challenging taboos, connecting worlds and reaching masses with quality content. A media organisation that tries to have positive societal impact. A movement of creators that want to change the world. Entertainment for the better.
In their brand campaign they're taking a stand. They're pro fun. They're pro impact. They're pro courage. They're pro freedom. That translates to 'Wij zijn voor' (We're for). A strategic platform idea taking shape from brand to content and member communication.