A brand transformation for a retail icon that has always been there – and is now more relevant than ever.
With nearly 75 years of retail experience, Wehkamp knows better than anyone what Dutch households need. Starting out as a mail-order company and beloved for its iconic catalog, Wehkamp was one of the first to deliver straight to our doorstep. Thanks to their legacy, the online department store has a deep understanding of Dutch culture and everyday life. That trust allows Wehkamp to stand out in the competitive retail market of fashion and living. With Wehkamp you know you’ll succeed. Always. That one word became the foundation for a new brand platform. Always Wehkamp puts the brand back on the map: contemporary, relatable and more relevant than before. The first chapter of our collaboration includes a new positioning and pay-off, a refreshed identity, and the ultimate always-on campaign. 365 days a year. Always Wehkamp.
