Strategies, identities & campaigns that mark new beginnings.

Archive
Creative Gym
2025
Professional services

If there’s one thing we don’t mind flexing, it’s our creative muscle. That’s why we developed a refreshed brand identity with a launch campaign for Creative Gym, showing that creativity can be trained.

Professional services Branding Campaigning
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Elite training. Unbeatable results.
Amsterdamse Bostheater
2024
Culture

The theatre landed on the wrong side of nation-wide budget cuts in the arts. Salvation required drastic action. We successfully developed a campaign to convince the city and its municipality to grant the much-needed funds.

Culture Strategy Branding Campaigning
Kap het Bostheater niet
Kap het Bostheater niet
Kap het Bostheater niet
Kap het Bostheater niet
Kap het Bostheater niet
Kap het Bostheater niet
Kap het Bostheater niet
Kap het Bostheater niet
Wilderway
2024
Professional services

Wilderway makes nature restoration projects investable. That’s why we developed a whole new brand identity which reflects how they bring together the rigid world of money and the wild world of nature.

Professional services Strategy Branding
Investable Nature Restoration
Investable Nature Restoration
Investable Nature Restoration
Investable Nature Restoration
Investable Nature Restoration
Investable Nature Restoration
Van Doorne
2024
Legal services

The law is tied to more than meets the eye. So it’s no wonder that Van Doorne set her sights on the great transitions we’re currently going through. We took this position as the foundation for their renewed brand identity.

Legal services Strategy Campaigning
Voor Morgen
Voor Morgen
Voor Morgen
Voor Morgen
Voor Morgen
Voor Morgen
Elho
2024
Consumer goods

Gardening with Elho is anything but ordinary. Their designer pots are an invitation for plants, but above all, for self-expression. Our campaign champions that, just as their commitment to being the greenest in the business.

Consumer goods Strategy Campaigning
100% yours
100% yours
100% yours
100% yours
100% yours
100% yours
100% yours
Urban Arrow
2023
Mobility

We moved Urban Arrow away from technical specs, putting the actual user experience at the heart of the brand. We presented the bike for what it is: the new family car, your business’ van or your dog’s favourite ride.

Mobility Strategy Branding Campaigning
It’s like riding a bike
It’s like riding a bike
It’s like riding a bike
It’s like riding a bike
It’s like riding a bike
It’s like riding a bike
Stepstone
2022
Professional services

We gave Germany’s leading job board a new identity. More colour, more character, more emphasis on what’s most important: jobs.

Professional services Strategy Branding
Jobs are our job
Jobs are our job
Jobs are our job
Jobs are our job
Jobs are our job
Oxfam Novib
2022
Non-profit

The fight for equality isn't being fought by organisations or comapnies, but by people. Oxfam Novib knows where they stand and that's why they stand behind everyone who fights for equality.

Non-profit Strategy Branding Campaigning
Fight for equality
Fight for equality
Fight for equality
Fight for equality
Fight for equality
Fight for equality
Fight for equality
Fight for equality
Fight for equality
Nowatch
2022
Consumer goods

A watch that brings you back to the here and now.

Consumer goods Strategy Branding Campaigning
The time is now
The time is now
The time is now
The time is now
The time is now
The time is now
Artis Groote Museum
2021
Culture

Sometimes, the question beats the answer. Our campaign is one big tease for all the curious minds out there. Positioning the renewed nature museum as a place for exploration and self-discovery, to unravel the big mysteries in life.

Culture Strategy Branding Campaigning
The museum of big questions
The museum of big questions
The museum of big questions
The museum of big questions
The museum of big questions
Maandag®
2021
Professional services

We launched an entire recruitment brand on one simple belief: there are people who dread Monday, and there are people who love it. Naturally, our brand is for those who can’t wait for the workweek to begin.

Professional services Strategy Campaigning
This day belong to
This day belong to
This day belong to
This day belong to
This day belong to
This day belong to
Erasmus University Rotterdam
2020
Education

At Erasmus University, three ingredients come together: science, society, and Rotterdam's mindset of getting things done. Together, they form the DNA at the core of the university's brand.

Education Strategy Campaigning
Making minds matter
Making minds matter
Making minds matter
Making minds matter
Eneco
2018
Energy

Telling a new story over a famous evergreen song, we show that the energy transition is a social transition: a shift everyone can join in on, effortlessly, with Eneco.

Energy Strategy Branding Campaigning
The Netherlands flips the switch
The Netherlands flips the switch
The Netherlands flips the switch
The Netherlands flips the switch
The Netherlands flips the switch
The Netherlands flips the switch
Triodos
2018
Finance

The old economy has reached its expiry date. That's why Triodos Bank is calling 'decision time' with a series of short, GIF-like metaphors on subjects like waste, consumerism and clean energy.

Finance Strategy Campaigning
It’s decision time
It’s decision time
It’s decision time
It’s decision time
It’s decision time
Artis Micropia
2017
Culture

French-kissing, wet-kissing, first-kissing. No matter the kiss, there’s a science behind it. Our campaign gets up close to all the microbes exchanged in the act. To discover that it’s actually a very healthy thing.

Culture
The science of kissing
The science of kissing
The science of kissing
The science of kissing
The science of kissing
The science of kissing
The science of kissing
Eneco
2017
Energy

We say goodbye to the (fossil) history and the old world that brought us far, and hello to the new grean, clean world with Eneco.

Energy Strategy Campaigning
Welcome to the new world
Welcome to the new world
Welcome to the new world
Welcome to the new world
Welcome to the new world
Welcome to the new world
Welcome to the new world
Sire
2017
Non-profit

It’s time to listen to the future. That’s why our SIRE campaign was created by the next generation of voices with something to say. Those on the verge of breaking barriers and shifting systems. Oh, to be seventeen.

Non-profit Strategy Campaigning
Listen to the future
Listen to the future
Listen to the future
Listen to the future
Listen to the future
Listen to the future
Listen to the future
Listen to the future
Bijenkorf
2017
Consumer goods

Its history, ambiance and collection of luxury brands make de Bijenkorf way more than a department store. Together with the Ambassadors , we show that it’s a place where everyone can feel special. Everyone? Yes, everyone.

Consumer goods Strategy Campaigning
Only at de Bijenkorf
Only at de Bijenkorf
Only at de Bijenkorf
Swinckels'
2017
Consumer goods

A campaign built around the unique quality and craft that goes into Swinckels': always trust your inner voice. And who better to carry it than the voice of voices, Morgan Freeman.

Consumer goods Strategy Campaigning
Always trust your inner voice
Always trust your inner voice
Always trust your inner voice
Always trust your inner voice
Always trust your inner voice
Always trust your inner voice
Always trust your inner voice
Zorg & Zekerheid
2017
Insurance

A unique initiative for a health insurer to help teachers and kids shuffle the classroom seating because research from Nijmegen University shows that's enough to make them kinder to each other.

Insurance Strategy Campaigning
The social shuffle
The social shuffle
The social shuffle
The social shuffle
The social shuffle
Triodos
2016
Finance

Triodos Bank's Buy The Change is a service and campaign that helps sustainable businesses promote their goods, while consumers get a way to spend their money differently.

Finance Strategy Campaigning
Buy the change
Buy the change
Buy the change
Buy the change
Buy the change
Buy the change
Buy the change
Triodos
2016
Finance

Right in the heart of capitalism — the Nasdaq in Times Square — we took over the world's most important tickertape, so everyone could see what Triodos Bank stands for. For example: nature and happiness up, greed down.

Finance Strategy Campaigning
Tickertape takeover
Tickertape takeover
Tickertape takeover
Tickertape takeover
Tickertape takeover
Triodos
2015
Finance

A provocative film to challenge how people see their role in the economy kicking off a wider campaign where we debunked popular misconceptions about money and growth.

Finance Strategy Campaigning
The myth of the frog
The myth of the frog
The myth of the frog
The myth of the frog
The myth of the frog
The myth of the frog
Gemeente Amsterdam
2015
Public services

What is it that makes this city, this city? An inspiring story and film about what makes the Dutch capital so special. It's built on stilts, but leans on people.

Public services Strategy Campaigning
Built on stilts, leans on people
Built on stilts, leans on people
Built on stilts, leans on people
Built on stilts, leans on people
Built on stilts, leans on people
Built on stilts, leans on people
Built on stilts, leans on people
Built on stilts, leans on people