Steering clear of climate crisis conventions, we created a feel-good rallying cry that turned climate activism into a playful and optimistic affair.
It’s a weird thing to say, but climate crisis campaigns are chockful of clichès. Crumbling ice caps, burning forests and endless advice on how you as a consumer can make a tiny difference. It’s enough to make one completely despondent. But here we are, just minutes from midnight. So when Greenpeace Netherlands wanted to launch a major public campaign, we gave them anything but the usual: Make Future. Working on everything from strategy to design, we created a campaign focused on hope, connection and impactful climate action. After all, it’s still not too late.
