Today’s leaders don’t just follow the latest financial news but also want to know what is happening in the worlds of tech, politics and (pop) culture.
FD, the country’s leading financial newspaper, knows that a modern leader doesn’t just follow the news on stocks, bonds and businesses. They want to know what’s happening in Silicon Valley, where Taylor Swift’s headed and who’s who in the European Parliament. That’s why ‘Who follows, leads’ is the theme of FD’s new campaign. It’s a breath of fresh air from a financial icon, showing a wide range of phenomena from today’s news cycle.
