In a world where everyone is fighting for your attention and telling you to do this and do that, it pays to be quietly disruptive.
In the world of personal development, there are seminars, gurus and self-help books devoted to the many ways you can change your life. Their advice usually boils down to doing more and more. De Baak has a different approach: stop. For their campaign, we turned stopping into a liberating verb, because when you cut all the crap there’s space for the real you to grow. This campaign was paired with a brand overhaul, taking de Baak from the world of management trainings to that of space, growth and personal leadership.
