Thinking is great. Until you spiral into overthinking and lose sight of what you really want. That’s when you should trust your gut.
A good leader bases all their decisions on rational thought and stone-cold logic. Right? The truth is that a lot of decisions are made intuitively, but it’s not always easy to admit that. An intuitive call is often deemed irrational or emotional, even though your intuition is as important in the decision-making process as your rational thinking. De Baak knows this. So, in the sequel to their previous campaign, they’re promoting a new, unorthodox skill for leaders: feeling.