We're a strategy, design, and campaigning company.

In a changing world, it's essential to have a mission-driven brand. We will help you with that. Because at dawn, we believe mission-driven organisations can positively impact society and the world around them while also growing their business. It's our passion and our job to help them do that by placing their mission and our imagination at the heart of everything we do.

To help big brands grow good and good brands grow big, we're proud to be part of the international brandtech firm Springbok. Together we're combining digital transformation with value transformation. With a combined workforce of over 300, we build bridges between brand strategy, creativity, data and technology for a growing roster of international clients.

Our services


Set your position and direction using strategy.

  • Positioning and Mission Driver
  • Brand and portfolio architecture
  • Cultural strategy
  • Innovation and customer experience
  • Internal branding
  • Employer branding
  • Strategic alignment

Align how people experience your brand through strong identity.

  • Brand identity and attributes
  • Alignment through all channels
  • Campaign identity
  • Tone of voice
  • Creative direction

Build business value and create cultural impact through creative campaigns.

  • Integrated campaigns
  • Guiding ideas
  • Stories and systems
  • PR and activation
  • Social and content
  • Production
  • Media strategy

We’re committed to change.

Whether it’s changing the way we do business, our approach to emissions reduction or our food. We have a responsibility to do better and a constant ambition to go beyond the required. Read all about the changes we’re making here.

Find all the details

We work with a broad range of clients.