We're an independent strategy, design, and campaigning company.

In a changing world, it's important to have a mission-driven brand. We help you with that. Because at dawn we believe that mission-driven organisations can positively impact society and the world around them, while at the same time growing their business. It’s our passion and our job to help them do that. By putting their mission and our imagination at the core of everything we do.

To help brands transform their impact.
To move people.
To make friends.
To build better futures.
We call it ‘forward branding’.


Set your position and direction using strategy.

  • Positioning and Mission Driver
  • Brand and portfolio architecture
  • Cultural strategy
  • Innovation and customer experience
  • Internal branding
  • Employer branding
  • Strategic alignment

Align how people experience your brand through strong identity.

  • Brand identity and attributes
  • Alignment through all channels
  • Campaign identity
  • Tone of voice
  • Creative direction

Build business value and create cultural impact through creative campaigns.

  • Integrated campaigns
  • Guiding ideas
  • Stories and systems
  • PR and activation
  • Social and content
  • Production
  • Media strategy

We work with a broad range of clients.