Pensions were an old people’s game. But with growing insecurities about the financial future, we’ve put fresh, young faces on pension plans.
For many of us, retirement sounds aeons away. That’s why younger generations aren’t exactly thinking about their pension, and when they actually do they might actually be too late. Instead of following the category norm and targeting people close to retirement, we decided to shake things up by redefining the future retiree. De Nieuwe Pensionados (The New Retirees) shows a younger generation of people who take matters into their own hands, emphasising the current importance of their pension without making it feel like a big hassle.
