We’re all trapped. Trapped in a system that’s addicted to fossil fuels. And, closer to home, trapped in old energy habits. There aren’t any quick fixes, but Vattenfall is taking steps to free us from this dependency.
Since we started working for one of Europe's largest energy providers, we've worn two hats: we develop creative work, new propositions and content. And we work on bringing the Vattenfall brand to life for a local audience in a meaningful way. From adapting the internationally acclaimed Break Free campaign for the Dutch streets and screens and creating a sequel to introduce their loyalty programme, to launching a tiny campaign for a revolutionary wind park.
From large and emotional ATL campaigns to clever small activations, we help Vattenfall bring its brand to life meaningfully in many ways. So, when they built one of the largest wind turbine parks on the North Sea, we spread the news with a small campaign that used the park’s innovative features as a tongue-in-cheek reply to common wind turbine grievances in the Netherlands.
We use energy day in and day out, but selecting the right energy contract for that can seem pretty daunting. Especially now that there are more options available and policies change yearly. To help combat that, we developed a digital campaign that makes Vattenfall’s energy contract options as clear as they possibly can be.
Vattenfall is a Swedish brand, but it’s also the leading energy company in the Netherlands. This is reason enough to show more of what the Netherlands feels like and tap into Dutch consumers’ lives—building an image bank, one season at a time.
