When half of the world’s population is facing inequality daily, speaking up isn’t enough. Shouting’s the answer, against injustices big and small.
Women face gender inequality on a daily basis. The consequences of this inequality range from incessant microaggressions and pay gaps to not having full bodily autonomy and femicide. Speaking up doesn’t cut it. That’s why this new campaign for Oxfam Novib calls for shouting (“Schreeuw je uit”). We paired this strong call to action with powerful visuals, accompanied by statements reflecting the shared experience of women and gender inequality worldwide. It made a complex phenomenon tangible and real, with the campaign acting as a conversation starter for a global problem.