No windmills. No solar panels. No washing machines. Just a whole lot of dynamic energy.
Powerpeers is a small player in a world dominated by energy giants. So they had only one option: stand out. We took their core product, dynamic energy, and put it at the heart of the brand. Turning it into something infectious, playful and accessible. Something everyone can join.
That idea became the brand premise and pay-off: Everyone can be dynamic. An invitation to the Netherlands to rethink energy use, moving smoothly with fluctuating energy rates by timing your consumption when prices are low. Inspired by the worlds of sport and play, we flipped the brand on its head. The result? A dynamic film, dynamic poses, dynamic motion design and a dynamic tone of voice. Energy, but make it fun. Are you in?
