How do you make a bank stand out? By doing everything a bank wouldn’t do.
There’s a certain look to banking. Stern, reliable, clean and a tad conservative. From its inception, Triodos has always done things a little differently. Their mission is to finance change and change finance. After six campaigns, we decided we wanted to do things differently, too. So when developing their latest one, we capitalised on their unconventional approach, branding the bank as a movement for positive change. That meant bold colours, visuals and statements. A bank with real stopping power.
