Today’s leaders don’t just follow the latest financial news, but also want to know what is happening in the world of tech and (pop) culture. They follow investment tycoon Warren Buffet, Beyoncé and what is going on in Bangalore, India’s IT capital. That is why ‘Who follows, leads’ is the theme of FD’s new campaign, which features a wide range of phenomena taken from today’s news cycle. FD is the leading financial/business newspaper of the Netherlands.