A refreshed brand and campaign through which the Netherlands’ oldest bank shows us the real value of time.
With almost three centuries of wealth management experience under their belt, Van Lanschot Kempen knows there are more valuable things in life than accruing wealth for wealth’s sake. It’s all about how you use it. We took that as the starting point for the brand refresh and campaign, where we treat wealth not as a goal, but as a world of possibilities. To that end, we focused on the most desirable asset money can buy: time. In a sector that’s focused on quick gains and chasing the highest returns, talking about time instead of money is refreshing, establishing Van Lanschot Kempen as distinguished, contemporary and aspirational.
